Annual Impact Report 2025 (FY2024)

This interactive Annual Impact Report is designed to be transparent, but to engage and celebrate the impact we’ve made together during 2024.

Paws For Thought

Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Paws for thought

When we first embarked on the rigorous certification process that brought us into the B Corp family, we understood that this independent, in-depth review of every aspect of our business would allow us to remain true to our purpose and continue to evolve alongside our partners and stakeholders. Now, having successfully recertified, we are proud to demonstrate the tangible progress we’ve made while remaining committed to continuous improvement. Over the past three years, we have worked diligently to build upon our initial certification, striving to enhance our impact across all areas of our business. This year (2024), our recertification process has reinforced our focus on accountability, transparency, and responsibility – values that remain at the heart of both our mission and our B Corp journey. In 2024, like many businesses, we have continued to navigate complex global supply chain challenges and shifting market conditions. However, our resilience has enabled us to not only overcome these obstacles but also achieve significant milestones: • Successfully completing our first B Corp recertification, reaffirming our commitment to ongoing improvement. • Maintaining double-digit year-on-year growth, demonstrating our ability to thrive in a dynamic landscape.

As we move forward, we remain deeply aware that being a B Corp is not just a certification – it is a commitment to pushing ourselves further every day. The challenges of an ever-changing world provide us with even greater opportunities to lead with purpose. It is an honour to lead a B Corp business, and with that comes the responsibility to uphold the high standards that certification represents. The entire MPM team remains dedicated to that journey, ensuring that we continue to make a meaningful impact on our people, our communities, and our planet.

Julian Bambridge Chief Executive Officer

MPM Annual Impact Report

CONTENTS PEOPLE PETS PLANET

Contents PAWS FOR THOUGHT ��2 OUR BRAND VALUES AND MISSION �� 4 OUR STORY �� 5 A PROUD B CORP ��6 OVERALL B IMPACT SCORE ��7 PET SUSTAINABILITY COALITION (PSC) �� 8 ESG KEY MILESTONES ��9 COMMITMENT, RECOGNITION AND AWARDS ��10 MEET OUR INVESTORS �� 11 OUR RECIPE FOR SUCCESS �� 12 OUR FINANCIAL STATEMENT �� 13 PEOPLE, PETS AND PLANET ��14 PEOPLE �� 15 OUR EMPLOYEE REWARDS AND RECOGNITION�� 16 INVESTING IN OUR PEOPLE�� 17 A GREAT PLACE TO WORK�� 18 PEOPLE, ENGAGEMENT AND CULTURE�� 19 ENGAGEMENT IN NUMBERS 2024�� 20 EQUALITY, DIVERSION AND CULTURE�� 21 PRODUCT & SUPPLIER EXCELLENCE�� 22 SUPPLIER ENGAGEMENT�� 23 OUR COMMUNITIES�� 24

PETS �� 25 SIMPLY BETTER PET FOOD�� 26 CHARITY PARTNERSHIP�� 27 CHARITY PARTNERSHIPS WITH PURPOSE�� 28 FOOD FOR THOUGHT�� 29 PLANET �� 30 RESPONSIBLE PACKAGING COMMITMENT ��31-33 CORPORATE RESPONSIBILITY FOCUS AREAS �� 34 OUR ESG PROGRESS. ��35 SUPPLY CHAIN TRANSPARENCY �� 36-37 GHG EMISSIONS (CO2E) OVERVIEW �� 38-40 OFFSETTING EMISSIONS. �� 41 SUSTAINABILITY DEVELOPMENT GOALS. �� 42 THE FINAL WORD �� 43 APPENDIX �� 44

GOVERNANCE ......................................................................45 WORKERS ............................................................................. 46 COMMUNITY .........................................................................47 CUSTOMERS ........................................................................ 48 ENVIRONMENT ................................................................... 49 PAY GAP OVERVIEW ..........................................................50

MPM Annual Impact Report FY2024 MPM Annual Impact Report

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Our brand values

Our mission To enrich the lives of pets and their owners through visibly better pet food

Our Proposition Simply better pet food made with natural ingredients you can see

Our Values Transparency Simplicity Responsibility

Our Belief There’s got to be a better way

Our Soul Seeing is believing

MPM Annual Impact Report FY2024

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Our brands are now sold in over 50 countries around the globe. With offices in the UK, the USA, Australia and China. Our story Our brands are now sold in over We have offices in the UK, the USA, Australia and China.

MPM Annual Impact Report FY2024 MPM Annual Impact Report

CONTENTS PEOPLE PETS PLANET

A proud B Corp We know that a B Corp has to be committed to continuous improvement. Since receiving our accreditation in 2021, we’ve worked hard to embed the B Corp Impact Assessment into our business, evaluating our practices in relation to governance, our people, our community, the environment and our customers. It may sound dry, but what that means in practice is amazing. In short we’re committed to earning the trust of all of our partners – suppliers, customers, and our own people – because we know using business as a force for good has the power to change the world for the better. Not just for us, but for the pets we love too.

B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers community, and the environment.

B Corps have a framework to measure progress against. The standards are reviewed every three years.

What is a B Corp? Click here to find out more

B Corps join a community of leaders using business as a force for good.

MPM Annual Impact Report FY2024 MPM Annual Impact Report

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2024 B impact recert score

Commitment in action... 2024 was all about our focus on B Corp recertification. We dedicated our efforts to gathering data, measuring our progress, and ensuring that we continued to make a meaningful impact in everything we do. Stretch goal: Reach a score of 100 by 2024 We set ourselves an ambitious target of 100 points. Although we did not fully reach this goal, the MPM company-wide culture, driven by a competitive ‘can-do’ attitude, has led to an impressive improvement of 9.9 points, taking our score from 81.8 to 91.1.

91.1 – Overall B impact score

80 – Qualifies for B Corp Certification

50.9 – Median Score for Ordinary Businesses

Based on the B Impact assessment, MPM Products Ltd earned an overall score of 91.1. The median score for ordinary businesses who complete the assessment is currently 50.9.

This significant progress reflects our collective effort and commitment to continuous improvement.

Impact Areas

2021

2024

Governance

16.6 16.3

Workers

32.4

Community

15.9 16.9

Environment

17.5

21.6

Customers

3.7

3.8

MPM Annual Impact Report FY2024 MPM Annual Impact Report

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Pet Sustainability Coalition (PSC) Industry Impact PSC is dedicated to creating a more sustainable pet industry, pioneering systemic change in the global pet industry. We advance thought leadership and strategic support to the industry. Our Commitments Since 2021 we continue to actively engage, collaborate & share knowledge with PSC and its members. That is why we have been recognised as a “Top Performer” during 2024/2025.

Who are PSC?

Icon member

Click here to find out more

MPM Annual Impact Report FY2024 MPM Annual Impact Report

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ESG key milestones - since 2021

Human Rights Training Training for all staff

Carbon data cleansing SBTi aligned target setting

Product LCA Cradle to Gate (completion)

2025

Human Rights Statement Supplier Screening

B Corp Recertification. 91.1ptd increased by 10%

90%+ Employee Engagement

4 th Consecutive year

2024

2023

ESG Objectives Each employee commits our ESG improvement

Robust Quality Management System

Sustainable Procurement Statement

Revised process & procedures

Product Excellence

2022

Long Term Investment Plan Employee Financial Wellbeing

Procurement Strategy

Responsible near sourcing strategy

B Corp Certified 81.8pts May 2021

2021

EDI Commitment People Excellence Process & Benefits review

Milestones: progress

Start

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Commitments, recognition & awards At MPM, we are committed to making a positive impact on the pet food industry. Our purpose centres around sustainability, business practices, and social responsibility.

As a certified B Corp, a partner of the Pet Sustainability Coalition (PSC), and a global living wage employer, we continuously strive to create a better future for people, pets and the planet.

Recognition

Our Commitments

Awards

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Meet our senior team...

Meet our investors... Being transparent about our investors is important to us and we’re proud to be backed by 3i. Founded in 1945, 3i’s original purpose was to contribute to rebuilding post-war Britain by providing growth capital to small businesses. The responsibility that came with that original purpose still guides their behaviour today. 3i itself is a small organisation with a limited direct impact on the environment and sustainability. But their impact on the environment and society is amplified through 3i’s portfolio of investee companies. 3i invests selectively in a few businesses each year, carefully considering the environmental and social impact of investee companies’ activities, and the consequences of its actions on stakeholders. 3i has built a strong reputation by investing responsibly, and by operating according to high standards of conduct and behaviour. This has been achieved through a focus on strong governance both at 3i and its investee companies, and through the implementation of 3i’s approach to Responsible Investment. Sustainability - 3i Group - 3i Group plc Investing in our people In 2022 we introduced a Long-Term Investment Plan (LTIP) scheme across the business for our people. All full or part time employees who’ve been with the business for at least 12 months can benefit from the equity value of MPM, helping us attract, reward and motivate our people.

Julian Bambridge Chief Executive Officer (Global)

Kim Sines Chief Executive Officer (USA)

David Millward Chief Financial Officer

Samantha Greenwood Chief Marketing Officer

James Bracewell Chief Operations Officer

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Innovation at the core...

Our recipe for success

We are proud to continue the legacy of our co-founders, who believed pet food should be free from artificial additives and fillers. They knew there had to be a better way - and we do too. In 2024, we continued our strong track record of bringing exciting innovation to market. Our incredible teams, who work cross-functionally in bringing new products to pet parents all over the world, made it a record year for ensuring their beloved pets could enjoy MPM’s signature high quality, natural products in a variety of new ways. The expansion of our range included not just new flavours, but also entry into new categories, expanding our appeal by including new offerings across life-stages, cat hydration (broths) and a variety of treat formats. 2024 also marked a major milestone with the successful execution of the Applaws rebrand across all our markets, reinforcing our leadership in the natural premium cat food

segment. Our new look delighted both our loyal shopper base and continues to attract new shoppers into the brand. As a proud B Corp, sustainability remains a top priority for our team and this year’s recertification reaffirmed our commitment to responsible business practices. We consider everything from design to potential supply chain efficiencies across all our projects so that we can continue our efforts to reduce packaging and further minimise our impact on the environment.

Samantha Greenwood Chief Marketing Officer

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Group revenue from 2017 to 2024 (£’m)

250.0

Our financial statement 2024 has been another year of strong financial performance, marked by substantial revenue and profit growth. Our double-digit growth has been driven by our diverse portfolio and our ability to rapidly bring innovation to market, ensuring we continue to meet the evolving needs of pet parents worldwide.

219.5

196.3

200.0

163.0

150.0

127.7

96.5

100.0

79.3

71.2

57.2

50.0

0.0

2024

2023

Financial Year 2017 2018 2019 2020 2021

2022

David Millward Chief Finance Officer

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

People, pets and planet at the heart of everything we do

Pets Pets are precious to us. We’re here to enrich their lives (and their owners’ lives) by providing visibly better pet food. They are the heart of our mission.

People Our people – employees, customers, suppliers and distributors – make us the company we are. We know that treating them well will allow our brands to flourish.

Planet What could be more precious than the planet we share? We know we have to be conscious of our impact on it – and strive to make that impact positive.

MPM Annual Impact Report FY2024

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People We believe that if we look after our people – and that means everyone from our customers to our employees, suppliers and distributors – then the brands will look after themselves.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Our employee rewards & recognition At MPM, we care about our employees, how we train and develop our teams, and how we get the best from everyone. We value their well-being and we always strive to make sure that we look after their needs.

LTIP All eligible employees now get access to a Long-Term Incentive Plan (LTIP) giving them a stake in our business. That’s equity in action.

Pension All employees will be auto-enrolled after 3 months into our pension scheme, in order to prepare for their future.

Discount At least 40% discount across all of our products, up to the value of £100 per month.

Salary We offer competitive salaries, as well as an annual salary review.

Bonus We have a discretionary annual bonus, dependent on the level of company and employee success.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Investing in our people... At MPM, we care about our employees, how we train and develop our teams, and how we get the best from everyone.

Learning & development

International travel opportunities • 4 global offices • Supplier visits • Customer visits • Global trade shows

On demand training

Ways of working

• • • •

Career Break Secondments

• •

Sponsorships Professional qualifications

• • • •

Job upskilling

Life skills

Mentoring

Expert industry training

•

Apprenticeships

Flexible working requests

Legal compliance

• •

Work from anywhere

Mental health first aiders

We value their well-being and we always strive to make sure that we look after their needs.

MPM Annual Impact Report FY2024

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A great place to work Overall, our goal is to create a work environment where our employees are happy, engaged, and inspired to do their best work. We believe that when our employees thrive, our company thrives, and we are committed to creating a workplace culture that supports this vision.

United Kingdom

Thailand

Australia

China

USA

Shanghai

Bangkok

Phoenix

Manchester

Sydney

18% Male - 13% Female - 87%

69% Male - 25% Female - 75%

1% Male - 50% Female - 50%

8% Male - 20% Female - 80%

3% Male - 25% Female - 75%

*total overall headcount split including full time, part time and contractors.

MPM Annual Impact Report FY2024 MPM Annual Impact Report

CONTENTS PEOPLE PETS PLANET

People, engagement and culture

Equality. Diversity. Inclusion. These are more than ideals - they are the foundation of a thriving, engaged workplace. At MPM, we know that listening to our employees is essential for continuous growth and success. For four consecutive years, we have achieved an exceptional 98%+ survey response rate, demonstrating our team’s strong engagement. Coupled with a consistent 90%+ overall engagement score and 95% of employees recommending MPM as a great place to work, these results underscore our commitment to fostering an inclusive, supportive culture where everyone can thrive. Inclusion isn’t just the right thing to do - it’s smart business. A diverse and equitable workplace attracts top talent, fuels innovation, and drives creativity. Our people are our greatest assets, and we back our words with action. By continuously listening, adapting, and evolving, we create an environment where everyone feels valued and empowered to succeed.

96% Engagement Score

Sarah Gooch People Director

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Engagement in numbers 2024

As a global business, with regional offices around the world, we believe in transparency and accountability - starting with our people. Sharing our employee engagement results helps us track progress, build trust, and stay aligned with our mission to foster a workplace where everyone feels valued and empowered to their best work.

Would recommend MPM Products

Total employee response rate

Overall employee engagement

We share diversity, inclusion and engagement metrics across our global workforce with our Board of Directors and senior leadership team. This ensures transparency, drives accountability, and helps us measure progress toward a more inclusive and engaged workplace.

Proud to work at MPM Products

AUSTRALIA I’m so proud to be part of a BCorp organisation where we use business as a force for good benefiting people, planet and our pets. Our products are genuinely innovative and are of high quality. Our culture is open, diverse and inclusive. Anonymous Employee “

97% 97% 98%

Want to do their best work at MPM Products

Care about the future of MPM Products

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

The numbers matter when it comes to our EDI progress. What gets measured, gets managed. And through this management we can make it better. Building a culture of belonging

Our objective is an inclusive and diverse workplace where everyone is engaged and happy.

Gender pay gap

Mean gender pay gap

We’ll continue to measure the diversity of our workforce so that we can track our progress. And we’re taking practical steps to improve diversity and inclusion in our business.Although we think and act as one company, we must value different lived experiences, backgrounds and cultures.This strengthens our business and benefits our customers and consumers.

Upper quartile:

+19.4% -7.8% +0.9%

68% male : 32% female 30% male : 70% female 22% male : 78% female 23% male: 77% female

Upper middle quartile: Lower middle quartile:

Lower quartile:

Diversity Surveys

We paused our 2024 diversity survey, in order to expand the scope that goes beyond our headquarters - reviewing the language for inclusivity, and ensuring global compliance with employee and data privacy legislation. We aim to launch a refreshed version during Q4 2025.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Product & supplier excellence

Our Quality Management System provides a transparent and accountable system that gives both MPM and pet parents confidence in knowing where their products come from, how they were produced, and who was involved in their production.

Throughout our supply chain, from production to pet bowl, our suppliers can trace ingredients back to their source within 2 to 4hrs*.

Certified manufacturing plants

Reduced CO 2 shipping lanes

Happy pets

Ambient controlled warehouses

Quality management systems

Sustainable & responsible raw suppliers

MPM B Corp certified

Responsible distributors

MPM has long-term relationships with suppliers and dual supply options available on all products increasing resilience and reducing risks within the value chain.

*dependent on time zones

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Supplier engagement

MPM (Making Pet Food Matters) approach to taking responsibility for their continuous supplier relationships improvements is integral to their mission: “enrich the lives of pets and their owners”.

Long term relationships Strong supplier partnerships ranging from 9 to 18 years, fostering trust & sustainability.

Continuous collaborations Knowledge-sharing drives continuous innovation & improvement in our operations.

Supplier code of conduct 100% of our manufacturers have committed to our ethical and quality standards.

Bi-annual supplier visits Monitoring ethical, safety, and quality standards while strengthening partnerships.

Social responsibilities Encouraging fair employment practices & working conditions across our value chain.

Collaborating with suppliers for resilient & ethical sourcing is key.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Our communities

Get out & give back

Our communities make us who we are – and giving back to them has always been part of our core DNA at MPM. We’re proud of the impactful ways our people show they care for the places they live and work.

Combined donations FY24

Giving back days - total charity hours

£15,687.21

825 hrs

We didn’t reach our donating target of 70% of our FY24 giving back fund

Giving back days increased by

14.68%*

£21,000

*compared to 2023.

Every year, each MPM employee is entitled to use one fully paid work day to take part in charity activities, allowing employees to give back during work hours.

In total our cash donations for 2024 were £15,687.21, no donations were made to political parties or lobby groups.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Pets We’re here to enrich the lives of pets and their owners through visibly better pet food. We love what pets bring to our lives – they mean the world to us and we’re totally dedicated to them and their wellbeing.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Simply better pet food made with natural ingredients you can see

In 2024, we sold:

UK Europe & Asia Pacific

263,428,794

pet meals

Our commitment to transparency means so much more to us than a word on a page.

157,903,506

It’s at the very heart of how we make our pet food. We use the highest quality ingredients – we strive for what we call ‘natural simplicity’.

pet meals

Nothing artificial added or hidden. No colours. No flavours. No preservatives.

That’s a tail wagging

Just ingredients sourced with the highest quality of environmentally friendly products, so we earn the trust of pets (and their parents).

bowls filled with our nutritious, healthy food.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Charity partnership We are thrilled to announce our partnership with Greater Good Charities, which operates globally.

Greater Good Charities works to help people, pets and the planet.

In partnership, we’ve delivered over 1,126,826 million pet meals to animal welfare initiatives and global crisis areas in 2024.

Our partnership underscores our belief that, “there has to be a better way”.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Charity partnerships with purpose... At MPM, we’re driven by purpose - delivering high-quality, nutritious pet food to pets worldwide. We’re committed to doing more, giving more, and making a bigger impact than ever before. Through strong partnerships with suppliers and customer relationships, charities, and local communities, we’ve proudly provided 5,761,019 pet meals to shelters and global crisis areas since 2021 - and we’re just getting started.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Pet meals donated in 2024:

Food for thought As part of our commitment to enriching the lives of pets, we’re spreading the love by donating hundreds of thousands of meals globally. With our visibly better food, pets around the world can enjoy nourishment that truly makes a difference.

UK, Europe Middle East & Africa

1,100,252

USA 2,120,434

China & Thailand 1,944

Our commitment is to donate a minimum of 200k pet meals per year.

Gizmo’s Law microchipping

Australia & New Zealand

Through our Encore brand, we are proud to support “Gizmo’s Legacy” in advocating for the compulsory scanning of deceased cats. As we await the law’s approval, we have committed to donating £15,000 for scanners to help reunite lost pets with their owners.

13,354

That’s a tail-wagging

pet meals donated*

MPM Annual Impact Report FY2024

*total meals across all charity avenues

CONTENTS PEOPLE PETS PLANET

Planet We act with transparency and take total responsibility for the impact we have on our planet, actively working towards having a positive effect on the world.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Responsible packaging commitment We’re making real progress in reducing waste and increasing recyclability across our packaging. Since joining the Pet Sustainability Coalition Packaging Pledge, we continue to work with top manufacturers, employed our first ever Packaging Technologist and EPR Packaging Regulations assistant supporting MPM’s transition towards more planet-conscious solutions. Completed projects

Cardboard SRPs & Multipacks Eliminated over 201kg of unnecessary cardboard in 2024 across our portfolio

Alu trays 100% recyclable alu trays across our portfolio

Can packaging 100% recyclable cans across our portfolio

Recyclable rate 2024

of total sales

Litter packaging Collaborated with our

Lickable bumper pack Successfully designed new 100% recyclable variety tub launching in Q1 2025

long-serving partner to design our first pouch with 30% recycled content for launch in Q1 2025

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Responsible packaging continued... Ongoing projects We are actively exploring recyclable solutions for the following packaging categories that require a retort cooking process - which ensures food safety and shelf stability without preservatives. While recyclability for these materials remains a global challenge, we’re committed to finding sustainable alternatives.

Retortable packaging Introduced lightweight & generic pouches. Testing phase of 100% mono substrate retort pouches.

Puréed sachets Introduced foil sachets. Gathering samples on mono substrate solutions.

Pots/cups Pot & sleeve 100% recyclable. Peelable lid in testing phase.

We’ve been working with top packaging manufacturers since August 2023 and initiated our first testing phase in January 2024. If successful, we aim to introduce new recyclable retort solutions during 2026. We will continue to monitor packaging innovations, regulations, and shopper requirements - innovating responsibly to reduce waste while maintaining product quality and safety for pets.

MPM Annual Impact Report FY2024

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Responsible packaging continued... Scoping projects As part of our ongoing commitment to sustainability and waste reduction, we recognise the need for innovative packaging solutions. While we transition towards more recyclable materials, our initial commitment to high-volume packaging requires us to responsibly deplete existing stocks. This ensures minimal waste and prevents unnecessary landfill disposal.

Dry packaging Not currently recyclable - mixed plastic materials.

Puree variety pack Not currently recyclable - mixed plastic materials.

Freeze-dried treats Not currently recyclable - mixed plastic materials.

We are dedicated to implementing more sustainable options as soon as feasible, balancing environmental responsibility with mindful resource management - ensuring a more sustainable future without compromising product quality, safety and nutritional values for pets.

MPM Annual Impact Report FY2024

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Corporate responsibility focus areas (ESG)

Challenges we faced • Supply chain issues: increased global shipping complexities, leading to higher air freight usage in 2024. • Tariff increases: potential cost impacts for both our company and consumers. Our key focus areas • Ingredient traceability: ensuring transparency in sourcing and country of origin for all 161 tier-one ingredients. • Data optimisation: investing in an in-house data team to improve data accuracy and support STBi aligned target setting. • Climate risk analysis: partnered with our investors and PwC to assess and mitigate risks. • Human rights review: conducting deep-dive assessment based on our manufacturing locations with 3rd party consultants.

As a global company, we prioritise fostering in-person connections while also addressing climate change and protecting biodiversity. Despite business growth challenges, we remain committed to minimising emissions. We continue to enhance our measurement and monitoring capabilities, setting carbon goals aligned with science-based targets and collaborating with suppliers to reduce our carbon footprint.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Our ESG progress: At MPM, we remain committed to transparency in our ESG journey, ensuring that we hold ourselves accountable to the goals and targets we set. While some initiatives take longer than expected, we stay focused on resolving challenges and continuously improving our approach. Every barrier we encounter provides valuable learnings, and we remain positive and adaptable as we work together to drive meaningful progress. This update reflects our achievements, ongoing efforts, and the steps we are taking to create a more sustainable and responsible future.

What we said...

What we did...

Running comment...

Commit to STBi’s

Cleansed 2021-2024 datasets to build on our carbon tracking

Data verification took longer than expected, but it was essential before we align with SBTi’s

Evolve carbon data tracker

Internal team prepared clean data sheets for 2021-2024, including upstream transport data

Data validation will continue into 2025

Life cycle assessment

Partnered with Ecomatters for verification

Delayed due to an ERP system failure; final results expected in 2025 Hired an in-house Packaging Technologist to drive further improvements Positive test results for mono-structure retort pouches; further development in progress Internal staff training planned for 2025 alongside risk tracking ESG review in 2025 to align policies across operations, legal, and governance teams In H2 2025, we aim to refine BCP, implement risk monitoring, and integrate lessons learned Ongoing horizon scanning for regulatory updates are share internally once a month

Improve recyclability rate (90%)

Achieved 92% average recyclability rate based on 2024 sales

R&D support & collaborations on new and upcoming packaging

Innovation and Technical teams have successfully developed “complete & balance” products Conducted first third-party assessment and released a Human Rights Statement Improved ESG-related corporate policies as part of B Corp recertification

Human rights deep dive

Corporate policies & procedures review

Business continuity plan – review

Overhauled BCP and assigned clear responsibilities within MPM

Track, implement and collaborate on global directives & regulations

Expanded the team to include dedicated EPR expertise and horizon scanning responsibilities

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Supply chain transparency - human rights At MPM, we are committed to responsible sourcing and human rights. In 2024, we reviewed our supply chain to ensure fair labour practices, environmental responsibility, and compliance with global standards. We have strengthened our policies, increased supplier engagement, and committed to employee training and awareness.

Medium risk zones

Low risk zones

Australia Canada France Belgium United Kingdom Austria

United States of America Republic of Korea Italy Spain

High risk zones

Thailand China Ecuador

Additionally, we have introduced a risk identification tracker to measure, monitor, and address potential issues. While we are not aware of any human rights violations in our operations, we continue to improve our practices to ensure ethical and sustainable pet food for you and your pets.

Link to our Modern Slavery – Protecting Human Rights statement: Modern-Slavery-Act-Statement-Protecting-Human-Rights-30.9.2024.pdf

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Supply chain transparency - climate risk As we progress our corporate responsibility journey in collaboration our investors and PwC, we conducted a climate risk assessment to understand the potential risk hotspots particularly in our supply chain and continue build our operational resilience.

Europe

Drought (Highest) Wind (Medium Risk) Heat (High Risk)

North America

Heat (Highest Risk) Precipitation (Highest Risk)

South-East Asia

Heat (Highest Risk ) Precipitation (Highest Risk) Drought (Highest Risk)

Legend

Precipitation Heat Drought Wind Wildfire

South America Precipitation (Highest Risk) Heat (Highest Risk)

Australia

Precipitation (High Risk- Isolate)

This analysis helps MPM safeguard ingredient availability and respond to growing shopper expectations around sustainability.

MPM’s climate risk assessment found low transitional risk , with only minor changes expected from evolving regulations and growing demand for sustainable products. We’re already acting - reducing waste and improving ingredient sustainability. Some supply sites - particularly in South East Asia - face higher physical risks , including heat, drought, and heavy rainfall. In response, we’re strengthening supplier partnerships, increasing oversight, revising business continuity plans, and using dual sourcing to reduce disruption. A medium opportunity has been identified to improve resilience by advancing our near-sourcing strategy - projects to increase local and regional sourcing are already underway.

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

GHG emissions (CO2e) overview A decarbonised society

In 2024, MPM Products began collecting GHG Emissions (CO2e) under Scope 1, 2 & 3, relative to their operational model. Mobile combustion Data is based on MPM Products Ltd HQ location (UK). The data that falls under our Scope 1 Emissions is that of “leased vehicles”. Using our base line year 2022 a reduction of 15% can be seen. However, once we incorporate our Scope 3 emissions within our SBTi we expect to see an increase. Offsetting 100% of Scope 1 emissions have been fully offset through a range of verified carbon credit programs.

Scope 1 - Mobile Combustion

10000

8000

6000

4000

2000

2019

2020

2021

2022

2023

2024

GHG Emissions

1670

3520

2510

8665

2950

2541

2950

3520

8665

2510

2541

1670

Offset

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

GHG emissions (CO2e) overview Purchased electricity Data relates to MPM Products Ltd’s UK Scope 2 - Purchased Electricity

headquarters. The electricity used at our HQ, is classified under Scope 2 emissions, is 100% sourced from renewable energy. Since establishing 2022 as our post-COVID baseline, we’ve continued to promote agile working policies and implement energy efficiency measures such as LED lighting and automated, time-sensitive controls. A 3.89% increase in electricity usage was recorded in 2024, driven by both increased headcount and higher office occupancy. Offsetting 0% of Scope 2 emission have been offset, as energy used is entirely sourced from renewable resources.

31000

29000

27000

25000

23000

21000

19000

17000

15000

2019

2020

2021

2022

2023

2024

Location Based Emissions Market Based Emissions

23743

23173

24076

30727

22352

25887

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

GHG emissions (CO2e) overview Business travel (off site)

Scope 3 - Business Travel (Off Site)

This data reflects any travel (air, rail, car) and hotel bookings made by MPM Products Ltd employees through our UK travel partner. As a global business, face-to-face meetings with suppliers and regional offices are essential to fostering our culture and building brand trust. In 2024, these visits increased, resulting in a 53% rise in air travel emissions compared to the base line year 2022. Offsetting 100% of Scope 3 emissions have been offset through our travel partner’s portfolio of verified carbon credit programs. We specifically selected the Duich Moss project - an initiative that protects local peatlands near our HQ - enabling us to visit and verify the impact of the program firsthand.

500,000

400,000

300,000

200,000

100,000

2019

2020

2021

2022

2023

2024

GHG Emissions

132,635

365,538

568,628

507,007

383,043

130,602

Offset Emissions

383,040

365,540

507,010

568,628

130,600

132,630

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Our commitment to sustainability includes continuously measuring and monitoring our emissions. We recognise that Business Travel currently accounts for all our Scope 3 emissions, which is why we support Duich Moss as part of our carbon offset strategy. Since 2018, we have worked with our long-term global travel partner to enhance travel data and promote more sustainable choices. For emissions we cannot eliminate, we carefully selected the Duich Moss carbon credit program in 2023, accredited by the IUCN Peatland Code. This initiative allows us to offset our impact while contributing to cleaner water, flood prevention, and a healthier ecosystem within our region.

Offsetting emissions

Duich Moss is a significant peatland restoration project on Islay, situated between the River Laggan and north of the Duich River. Restoration efforts here are crucial to rewetting the area, reversing erosion, and safeguarding its designation as a Site of Special Scientific Interest (SSSI).

Additional Benefits

Sustainable development goals

Improved water quality

Flood mitigation

Biodiversity uplift

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Sustainability Development Goals (SDG’s) Whilst we will continue to track all 17 SDG’s we will focus our efforts where we believe we can make the most impact. Key focus goals

People are our driving force for our mission, purpose and values as we engage with them daily to share and refine these principles with all our stakeholders.

Purpose driven partnerships

Shared knowledge

“ESG annual objectives for all employees.”

Professional excellence

We are committed to fostering sustainable innovation, resilient sourcing and responsible practices that prioritises people & animal welfare within the communities that we operate.

Executive compensation

Product safety & nutrition

“Transparency and collaboration is key.”

People & animal welfare

Resilient sourcing

Inclusive sustainable growth

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

The final word Sustainable growth is essential for any business, but as a proud B Corp, we know that true progress goes beyond financial performance. In 2024, MPM achieved remarkable milestones, including a 10% increase on our first B Corp recertification, multiple brand refreshes, and the successful global launch of numerous NPD lines - all while navigating the complexities of evolving market regulations, from on-pack claims to EPR packaging and pet food compliance. Our commitment to B Corp principles remains central to our strategy. Each improvement we make strengthens our ability to balance business success with positive impact - on pets, people, and the planet. This recertification is more than a score; it’s a reflection of our ongoing efforts to raise the bar across all areas of our business. None of this would be possible without the dedication of our MPM team. Their hard work, passion, and relentless drive continue to shape us into the business we aspire to be, one that leads with purpose and acts as a force for good.

James Bracewell Chief Operating Officer

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Appendix

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Impact metrics – in detail Overarching governance metrics (year-on-year)

Improvement from 2023

✔ Target achieved

✘ Target not achieved

FY2023 v FY2024

FY2024 Target

FY2025 Action / Target

Measure

FY2021

FY2022 FY2023 FY2024

✔ Continued growth above market expectations - achieved double digit growth.

➤ Continued sustainable growth above market expectations

Revenue growth

£127,700,000 £163,000,000 £196,320,000 £219,500,000

11.8%

Code of ethics In-kind contributions to political parties, politician lobby groups, charitable

✔ Maintain and closely monitor all contributions

➤ Reported as part of monthly board meetings under ESG updates

£0

organisations and advocacy groups

✔ Track and implement changes against net zero target by 2023 ✔ Full review with investors and 3rd party auditors

➤ Continue to evolve ESG journey in line with growth, legal reporting and customer requirements

ESG performance review (at least once a year)

Yes

➤ SBTi project is on hold as we cleanse our 3rd party and internal data to ensure realistic targets can be achieved ➤ Partner with a carbon emissions platform in 2025

✘ Set SBTi ensure all managers have environmental and/or social responsibilities ✘ Assign owner to CFO

% Managers with social or environmental responsibilities

100%

MPM Annual Impact Report FY2024

CONTENTS PEOPLE PETS PLANET

Impact metrics – in detail Overarching workers metrics (year-on-year)

Improvement from 2023

✔ Target achieved

✘ Target not achieved

FY2023 v FY2024

FY2024 Target

FY2025 Action / Target

Measure

FY2021

FY2022 FY2023 FY2024

➤ Review staff feedback and implement changes where necessary ➤ Continue to action feedback & restart the People & Culture team ➤ Continue to review in line with staff growth and/or requests ➤ Review staff feedback and implement changes where necessary ➤ Maintain reliable data through our new HR platform along with actioning feedback through staff survey where possible.

Staff engagement

96% 96% 91% 96%

✔ Maintain above industry standard of 71%

✔ No set target - 4th consecutive year of 90%+ engagement

Engagement response rate

99% 100% 99% 98%

Living wage

100% 100% 99% 100% 100%

✔ Maintained 100%

6 5% of employees with professional qualifications

Learning & development

✔ Continue to address staff turn over % Internal data cleanse resulted in some changed across 2022 & 23. 62.4% reduction in turn largely due to the staff LTIP 6 Roll out employee health check survey globally and support staff as changes aside – due to roll of our global HR platform survey was suspended ✔ Commit to eliminating pay disparities, promoting blind CVs and using recruiters that are aligned to our ethos 6 % not tracked as health survey was suspended

Voluntary staff turnover (organic only)

13% 13.32%*

17.21%*

6.47% -62.4%

% of our employees with a disability

Not tracked

➤ Implement health check surveys globally for all by 2026

15% 15% 18%

% of our employees from under-represented ethnicities

Not tracked

➤ Continue to partner with recruiters who share our values

20% 15% 15%

Total number of full-time employees

✔ Increase head office growth to an estimated 120 in 2023

➤ Increase head count in line with business growth

112

126

145

12.5%

✔ Essential continued tracking to promote gender equality, identifying barriers, attracting and retaining talent ✔ Persist in tracking activities in alignment with ESG requirements, performance evaluation and industry benchmarking

Total number of female employees

➤ Continued tracking to promote gender equality

114

20%

➤ Persist in tracking under performance evaluation and industry benchmarking

Year on year % change in employee numbers

9% 20.93% 23.47% 10.78% -12.79%

MPM Annual Impact Report FY2024

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