Annual Impact Report 2025 (FY2024)

CONTENTS PEOPLE PETS PLANET

Responsible packaging commitment We’re making real progress in reducing waste and increasing recyclability across our packaging. Since joining the Pet Sustainability Coalition Packaging Pledge, we continue to work with top manufacturers, employed our first ever Packaging Technologist and EPR Packaging Regulations assistant supporting MPM’s transition towards more planet-conscious solutions. Completed projects

Cardboard SRPs & Multipacks Eliminated over 201kg of unnecessary cardboard in 2024 across our portfolio

Alu trays 100% recyclable alu trays across our portfolio

Can packaging 100% recyclable cans across our portfolio

Recyclable rate 2024

of total sales

Litter packaging Collaborated with our

Lickable bumper pack Successfully designed new 100% recyclable variety tub launching in Q1 2025

long-serving partner to design our first pouch with 30% recycled content for launch in Q1 2025

31

MPM Annual Impact Report FY2024

Powered by