Annual Impact Report 2025 (FY2024)

CONTENTS PEOPLE PETS PLANET

Our brand values

Our mission To enrich the lives of pets and their owners through visibly better pet food

Our Proposition Simply better pet food made with natural ingredients you can see

Our Values Transparency Simplicity Responsibility

Our Belief There’s got to be a better way

Our Soul Seeing is believing

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MPM Annual Impact Report FY2024

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