Annual Impact Report 2025 (FY2024)

CONTENTS PEOPLE PETS PLANET

Impact metrics – in detail Overarching workers metrics (year-on-year)

Improvement from 2023

✔ Target achieved

✘ Target not achieved

FY2023 v FY2024

FY2024 Target

FY2025 Action / Target

Measure

FY2021

FY2022 FY2023 FY2024

➤ Review staff feedback and implement changes where necessary ➤ Continue to action feedback & restart the People & Culture team ➤ Continue to review in line with staff growth and/or requests ➤ Review staff feedback and implement changes where necessary ➤ Maintain reliable data through our new HR platform along with actioning feedback through staff survey where possible.

Staff engagement

96% 96% 91% 96%

5%

✔ Maintain above industry standard of 71%

✔ No set target - 4th consecutive year of 90%+ engagement

Engagement response rate

99% 100% 99% 98%

1%

Living wage

100% 100% 99% 100% 100%

✔ Maintained 100%

6 5% of employees with professional qualifications

Learning & development

5%

5%

3%

3%

✔ Continue to address staff turn over % Internal data cleanse resulted in some changed across 2022 & 23. 62.4% reduction in turn largely due to the staff LTIP 6 Roll out employee health check survey globally and support staff as changes aside – due to roll of our global HR platform survey was suspended ✔ Commit to eliminating pay disparities, promoting blind CVs and using recruiters that are aligned to our ethos 6 % not tracked as health survey was suspended

Voluntary staff turnover (organic only)

13% 13.32%*

17.21%*

6.47% -62.4%

% of our employees with a disability

Not tracked

➤ Implement health check surveys globally for all by 2026

15% 15% 18%

6

% of our employees from under-represented ethnicities

Not tracked

➤ Continue to partner with recruiters who share our values

20% 15% 15%

6

Total number of full-time employees

✔ Increase head office growth to an estimated 120 in 2023

➤ Increase head count in line with business growth

75

112

126

145

12.5%

✔ Essential continued tracking to promote gender equality, identifying barriers, attracting and retaining talent ✔ Persist in tracking activities in alignment with ESG requirements, performance evaluation and industry benchmarking

Total number of female employees

➤ Continued tracking to promote gender equality

49

82

95

114

20%

➤ Persist in tracking under performance evaluation and industry benchmarking

Year on year % change in employee numbers

9% 20.93% 23.47% 10.78% -12.79%

46

MPM Annual Impact Report FY2024

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