Annual Impact Report 2025 (FY2024)

CONTENTS PEOPLE PETS PLANET

Impact metrics – in detail Overarching community metrics (year-on-year)

Improvement from 2023

✔ Target achieved

✘ Target not achieved

FY2023 v FY2024

FY2024 Target

FY2025 Action / Target

Measure

FY2021

FY2022

FY2023

FY2024

➤ Continue to donate a minimum of 200,000 meals ➤ Partner with local shelters where possible

✔ Continue to donate a minimum of 200,000 meals

Pet meal donations

337,188

550,123

1,669,092 3,235,984

93.87%

✔ Support staff on how to use their “giving back fund” ✘ Donate 100% of charity funds – 44% allocated

➤ Support staff on how to use their “giving back fund”

Charity donations

£722

£22,372.65 £20,862.85 £15,687.21

24.8%

✘ Encourage 100% of staff to use “giving back day” - based on estimated head count 142 - 88% of staff used their day in 2024

➤ Encourage 90% of staff to use “giving back day” based on estimated head count 161

Giving back days

5

69

109

125

14.67%

➤ Work towards a median pay gap between -5% and +5% over the next 3 years ➤ Conduct internal pay benchmarking and share findings across the business ➤ Embed pay benchmarking principles into promotion and compensation reviews

✔ Persist in equitable recruitment practices and introduce line manager training encompassing recruitment methods, support tools and processes

Median PAY gap

+2.6%

-1.9%

+10.1% +8.3%

1.78%

47

MPM Annual Impact Report FY2024

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