Annual Impact Report 2025 (FY2024)

CONTENTS PEOPLE PETS PLANET

Impact metrics – in detail Overarching customer metrics (year-on-year)

Improvement from 2023

✔ Target achieved

✘ Target not achieved

FY2024 Target

FY2025 Action / Target

Measure

FY2021

FY2022

FY2023

FY2024 FY2023 v FY2024

✔ Continue to enhance our robust quality management system providing global product guarantee and satisfaction

➤ Global testing plan rolled out and implement across all products/ranges

Product guarantee

100%

100%

100%

100%

✔ Set global standards of quality & food parameters

42* Complaints per million

2.75 Complaints per million

2.4 Complaints per million

2.08 Complaints per million

✘ Reach a target of 2 complaints per million during 2024 – 10months of the 12 CPMU reached 2.0 or less

Product quality & assurance

➤ Reach a target of 2 CPMU during 2025

12.91%

✔ Maintain a rigorous approach to suppliers review, audits and onboarding procedures to ensure the consistent guarantee of high-quality products ✔ CMS completion, suppliers notified of MPM guidelines and audit against them in Q1 2025

Manufacturing supplier quality audits

➤ All suppliers remote audited against MPM QMS

100%

100%

100%

Yes

*Dry recall complaints

48

MPM Annual Impact Report FY2024

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