CONTENTS PEOPLE PETS PLANET
Innovation at the core...
Our recipe for success
We are proud to continue the legacy of our co-founders, who believed there had to be a better way to feed our pets, free from artificial additives and fillers. That belief continues to guide everything we do today. In 2025, our teams have delivered an exceptional breadth of work, bringing innovation to market at pace while continuing to strengthen our brands globally. As we scale, the complexity of what we deliver continues to grow as does the passion, creativity and sheer determination to win of the teams that make everything possible. From expanding into new formats and occasions whilst enhancing our core ranges, we have remained focused on delivering high quality, nutrition-led products that resonate with pet parents around the world. At the same time, we have continued to build on the strong foundations
of our brands, ensuring they remain relevant, distinctive and trusted in an increasingly competitive market.
As we look ahead to 2026, our focus remains clear -
continuing to prioritise our key growth areas while accelerating high quality, nutrition-led innovation. By staying true to our purpose and building on the strength of our teams, we are well positioned to deliver the next phase of growth for MPM.
Samantha Greenwood Chief Marketing Officer
12
MPM Annual Impact Report FY25
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